Brand Standards · Version 1.0

The Power A Family Sun

Our complete visual identity — logo, color, type, and ready-made assets. Please use these official files rather than recreating anything. For press or partnerships, email hello@powerafamily.org.

↓ Download the full brand kit (.zip)
01 · Logo
The logo system

One frozen master, eight ready files. Pick the version with the most contrast for its background; the tagline appears only in marketing lockups, never in the logo itself.

Horizontal
Horizontal
Primary logo
Horizontal — Reversed
Horizontal — Reversed
Dark / teal / photo
Stacked
Stacked
Square / narrow space
Stacked — Reversed
Stacked — Reversed
Stacked on dark
Sun icon
Sun icon
Avatars · favicons
Sun icon — Reversed
Sun icon — Reversed
Icon on dark
Monochrome black
Monochrome black
One-color print
Monochrome white
Monochrome white
One-color on dark
Standalone sun with ™ — variations

Use only when the sun appears alone and large — hero graphics, merch, signage. Keep the clean no-™ icon above for favicons, avatars, and pins.

Gold
Gold
On light
Teal
Teal
On light
Charcoal
Charcoal
One-color
White
White
Reversed
02 · Construction
Clear space & minimum size

Give the sun room, and never shrink it past legibility.

Clear space

Keep padding of at least ¼ the mark’s height on every side.

24px min
120px min wide
Minimum size

Don’t use the sun below 24px or the lockup below 120px wide.

03 · Misuse
What not to do

Each of these breaks the mark.

Don’t stretch
Don’t rotate
Don’t recolor
Don’t add effects
Don’t use low contrast
04 · Color
Color palette

Gold leads. Teal is the platform. Coral signals urgency. Charcoal and warm white do the quiet work.

AaText → charcoal
Primary Gold#F4B400

Hope · Donation · Action

AaText → white
Trust Teal#0F766E

Trust · Platform · Verification

AaText → white
Warm Coral#E76F51

Urgency · Disaster response

AaText → white
Charcoal#1F2937

Information · Primary text

AaText → charcoal
Warm White#FAFAF7

Humanity · Canvas

05 · Type
Typography system

Two typefaces, used with intent. (The logo wordmark is frozen artwork — Inter SemiBold, outlined — and is never reset in a live font.)

Montserrat
Headings

Headings, section titles, marketing headlines, presentation titles, and major UI headings. Weights 700 / 800.

ABCDEFGHIJKLM
abcdefghijklm 0123456789
Inter
Body

Body text, UI, forms, labels, navigation, cards, and long-form content. Weights 400–600.

ABCDEFGHIJKLM
abcdefghijklm 0123456789
06 · Platform
Markers & badges

Map pins use brand colors only, with the gold sun in every pin. Badges are verification seals.

Waiting
Waiting
Needs funding · Gold
Funded
Funded
Secured · Teal
In progress
In progress
Deploying · Charcoal
Completed
Completed
Delivered · Teal ✓
Emergency
Emergency
Typhoon · Coral
Verified Family
Verified Family
Deployment Network
Deployment Network
07 · Social
Social media

Cover art sized per platform, profile tiles for avatars, and editable post templates. Use the teal sun tile as every profile picture.

Facebook cover
Facebook cover1640 × 624
LinkedIn company banner
LinkedIn company banner1128 × 191
LinkedIn profile banner
LinkedIn profile banner1584 × 396
X / Twitter banner
X / Twitter banner1500 × 500
YouTube banner
YouTube banner2560 × 1440
Post templates — swap the photo & headline
Facebook ad
Facebook ad
Instagram post
Instagram post
Reel cover
Reel cover
Success story
Success story
Family spotlight
Family spotlight
Disaster response
Disaster response
Typhoon alert
Typhoon alert
08 · Web
Website & app icons

Favicons, PWA icons, and header/footer logos — already wired into the live site.

16px16px
32px32px
48px48px
Apple 180Apple 180
PWA 192PWA 192
PWA 512PWA 512
MaskableMaskable
09 · Usage
Document & placement rules

The short version — keep the sun clean, high-contrast, and consistent.

Do
  • Use the reversed logo on teal, dark, or photographic backgrounds.
  • Lead documents and letterhead with the horizontal logo, top-left or centered.
  • Set headings in Montserrat and body copy in Inter.
  • Keep clear space and respect the minimum sizes.
Don’t
  • Don’t recolor, stretch, rotate, or add effects to the logo.
  • Don’t set the wordmark in a different font — it’s frozen artwork.
  • Don’t use off-palette colors or low-contrast pairings.
  • Don’t place the gold logo on busy photos — use the reversed white.
Trademark

The Power A Family sun is an unregistered trademark (™) of Power A Family. Keep the ™ on the standalone logo and don’t use the mark in a way that implies endorsement without permission. Questions: hello@powerafamily.org.

↓ Download the full brand kit (.zip)
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